Caterina Beleffi

Caterina Beleffi

Digital Product Designer
Digital Product Designer

Soon at Facebook

People drive my work and I serve people by uncovering their desires, behaviours and latent needs. I believe good design starts with good research to get empathy and understanding, to generate new ideas, and to measure our intuition. Based on the case, I rely on qualitative research and quantitative analysis.

For me design is the ability to synthesize complexity, making it simple, not simplistic. It relies on the ability to be intuitive, to recognize patterns, to construct ideas that are emotionally meaningful as well as functional and to express ourselves through means beyond words or symbols. 

I am a team player. I have an absolute collaborative work style and I make sure that each member of the team is involved in every step of the design process. I strongly believe in the diversity of opinions, disciplines and experiences as a necessary element in every design challenge I face. Designing in a diverse and inclusive context let me design experiences that are accessible to everyone. 

As I iterate towards a final solution, I assess and reassess my designs, moved by the Italian love for quality and attention to details. I iterate and ensure that my work is feasible and I work with my team to find the best direction and solution.

Even if my methods evolve in response to new, complex challenges, people are my priority. I am building to learn, and learning as I build - getting inspired, ideating, prototyping, implementing and iterating. My goal is to deliver appropriate and tangible strategies in preparation for innovative avenues for growth that are grounded in business viability and market desirability. 

Mainly, I am interested in designing social impact and value, envisioning the role of new technologies in the future of people's lives and finding new solutions to design inclusive and accessible products and experiences.